Above is a picture of 6 apples.
Even if they are the same, they look very different.
It is like they all are saying, “APPLE.”
But each one has its own dialect!
They belong to different graphic styles.
Graphic Styles, like fashion, change over time. That is why you can look at an old movie poster or an old advertisement and be able to say,
«Oh, this is the sixties!» or «This looks like something from back in my grandpa’s days!» When fashion and graphic styles are new, we are not able to look at them that way, but call them «innovative», – for one year.
Choosing a graphic style for your website and marketing materials should be done by visiting the values, vision and mission of your business, and by researching the preferences of your target audience. Cutting edge rock and roll graphic design does not speak to hearts of senior citizens looking for financial advice, and a polished corporate look will not attract female painters on the lookout for a cozy gallery. It all comes down to how well you know your target audience — and yourself.
Every piece of graphic work I do reflects the input
and preferences of my clients.
I often find it very useful, evolving, stimulating and fun, to explore different graphic styles, and maybe even some graphic styles that my clients may not want very often. This helps me maintain my graphic repertoire and is an exercise in empathy.
I never know how my next piece of work is going to look,
until I have gotten to know my client, because she knows herself and her ideal client.
Here are some graphic styles by Hannes Idea, more will follow: